This shirt advertises Ray's permanently underperforming vanity record label, Prime Time Records. Unlike most of his catalog, it's In Stock Now!
If wearing a t-shirt is conceived of as an act of defiant individuality, then this will be a mortar shell in your arsenal of self-differentiation. This shirt permanently says, "you probably haven't heard of it," but that's largely due to Ray's profound shortcomings as a manager. I mean, the guy doesn't even know if he has email "this year."
This shirt is made of 50/50 cotton/polyester, for a slightly softer and lighter feel. The extremely durable artwork is professionally printed to already look a little worn-in (even better than my Photoshopping can do here), like it's been through the wash a dozen times -- no bright, plasticky, "new G" lettering here! You've had this shirt for a while, you have been cool for a long time.